高一英语The Advertising Game课件1.pptVIP

2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? The advertising game * Unit 11 The Media Lesson 3 The Advertising Game ( Period One ) 北京第十九中学 高一英语备课组 Objectives By the end of this lesson, you’ll be able to ◆ know the design, the idea and the effect of advertisements; ◆ understand advertisement development; ◆ discuss advertising Lead-in Watch a video of an advertisement and guess, “What product is it for?” Just do it. 只管去做吧! 　 Impossible made possible. 使不可能变为可能。（佳能打印机）　 Intelligence everywhere. 智慧演绎， 无处不在。 （摩托罗拉手机）　　 The taste is great. 味道好极了。 （雀巢咖啡）　 The choice of a new generation. 　 新一代的选择 （百事可乐） Lets make things better. 　 让我们做得更好。（飞利浦电子）　　 Obey your thirst. 　 服从你的渴望 （雪碧）　 只溶在口，不溶在手 （M＆M巧克力） MMs melt in your mouth, not in your hand. Pre-reading Can you think of some advertisements you have seen? Where have you seen advertisements? on TV in the newspaper on the Internet on the radio in the street at bus/train/subway station on the bus in the magazine on the balloon on the clothes in the catalogue on the board in the window display Choose the words for their definitions 1. to make known to the public, e.g. in a newspaper or on TV ____________ 2. something used for advertising things _______________ 3. the business of encouraging people to buy goods by means of ads ____________ 4. the person who makes ads ____________ advertiser advertise advertisement advertising advertise advertisement advertising advertiser While-reading: 1st reading What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of ads C. The development of advertising D. The effect of ads on our life E. People’s attitude toward ads