H-4 企业宣传资料翻译.ppt

术语的专业化Professional 龙头企业 a locomotive or flagship or leader 拳头产品: core product, competitive product (not fist product) 傻瓜相机：a user-friendly camera (not a fool’s camera) 环保型产品:environment-friendly product (not environmental product) “专业生产经营”…: specialize in, engage in, handle a range of business including… 占地面积: cover an area of… 年产量: with an annual output 具有自营进出口权: being entitled to self-import and self-export rights “奉行坚持..原则；以..宗旨,在…方针指导下 ”: hold / abide by the principles of …, adhere to the aims of…, follow the tenet…, based by the motto of the company, with the enterprise spirit of …with the guidance of… 术语的专业化Professional 经批准: approved, appointed, permitted, authorized 集于一体: feature, integrate, combine 外资企业: foreign-funded enterprise 合资企业: joint venture 合作企业: cooperative enterprise 独资企业: wholly foreign-owned enterprise 产品销往: products have been distributed to 术语的专业化Professional 获得奖项: rank the titles 通过ISO9002质量认证: be granted the Certificate of ISO9002 International Quality System 最受欢迎产品奖: be awarded most welcome products 荣誉企业: honorable enterprise 优质企业: qualified enterprise 一级企业: class A enterprise 优质的品质和一流的服务: best quality and first-class service 英汉企业宣传材料的文体特点对比 英语 用词简单 使用抽象名词 多使用简单句 汉语 常用描述性很强的词汇 多使用修辞手法 多用含并列结构的长句 英语（用词简单） Metrostav is one of the thriving leaders among Central European construction companies, characterized by sustainable growth of production performance and market value, with management levels meeting EU standards． Metrostav公司是中欧建筑公司中势头迅猛的龙头企业，其生产业绩和市值持续增长，管理水平符合欧盟标准。 Founded in 1837, Procter Gamble is one of the largest consumer packaged goods companies in the world. 宝洁公司始创于1837年，是世界上最大的快速消费品公司之一。 英语（使用抽象名词 ） Reliability, security and customer proximity is included in the philosophy of PostBus Switzerland（瑞士邮政巴士旅游局）. 瑞士邮政巴士旅游局的理念是可靠、安全、亲近顾客。 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. 摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。 英语（多使用简单句 ） Volve, the Swedis