科特勒营销上管理27.pptVIP

Objectives Retailing Wholesaling Market Logistics Four Levels of Retail Service Self-service Self-selection Limited-service Full-service Logistics Systems Transportation Modes * ?2000 Prentice Hall * Retail Positioning Map Bloomingdale’s Kinney Shoe Wal-Mart Tiffany Broad Narrow Breadth of product line Value added Low High Classification Of Retailer Types Specialty Stores Department Stores Supermarkets Convenience Stores Off-Price Retailer Superstores Catalog Showroom Wide Variety of Product Lines i.e. Clothing, Home Furnishings, Household Items Wide Variety of Food, Laundry, Household Produ