商业计划要点和详解.docxVIP

Key Points for BP in Chinese Articles Mr. Zhou sent 1. First Article 摘要Summary一句话说明理念由来。（切入点）Explain how the concept comes up in one sentence. (Entry Point)一句话说明市场的需要。（市场前景）Describe the market demand in one sentence. (market prospect)一句话说明你们提供了什么需要。（产品）Describe what you offer in one sentence. (product)一句话说明还有谁提供了这些需要。（竞争对手）Describe who else offer such product/service in one sentence. (competitor)一句话说明你们提供的比他们提供的强在哪？（优势）Explain how is yours better than theirs in one sentence. (strength/advantage)一句话说明你们如何做出这个“强”。（研发）Explain how you gonna make the product/business better/stronger in one sentence. (RD)一句话说明你们如何把“强”弥补到“需要”那里去。（市场运作）Describe how to fit the ?demand“ with your ?strength“ in one sentence. (market operation)一句话说明你们弥补的需要能赚多少。（盈利模式）Describe how much you can earn from the demand you ?fit“ in one sentence. (profit model)一句话说明你们赚的分给我们多少，要我们提供什么。（回报）Describe how much we (investors) get from the your earning and what do you want us to offer in one sentence. (return/pay back)一句话介绍一下你们。（团队优势）Introduce yourself in one sentence. (team’s strength/advantages) 正文要求：所有一句话能说完的，绝不两句话。Requirement for the main body: Never write in two sentences as long as you can describe it in one. Structure 第一章 基本情况篇 Chapter 1. General Information 公司叫什么。Name of the company公司在哪。Where’s the company公司是什么性质。What‘s corporation form of the company (e.g. co. ltd.)公司股东有哪些。Who are the shareholders控股结构是怎样。How’s the holding/share structure公司主要业务是什么。what’s the main business of the company公司员工组成是怎样。How many employees there are公司财务怎样。How’s the financial status of the company公司近期目标和长期目标是什么。what are the short-term and long-term goals of the company 第二章 公司管理 Chapter 2. Management 概述 General description 高层是哪些。who are seniors/at the high hierarchy高层简介。Intro. to the seniors高层怎么分工。How’s the division among the seniors 管理体系是什么。What’s the management system融资后要设立哪些机构及相关的人员配备。What’s the plan for organization establishment and cooresponding staffs configuration after recieving the financing管理层及