试论房产销售中与顾客谈判技巧.docVIP

岗践型毕业论文（设计） 论文题目 ： 试论房产销售中与顾客谈判的技巧 姓名 ： 学号 ： 班级 ： 年级 ： 专业 ： 市场营销 学院 ： 指导教师 ： 完成时间 ： 摘要 在房地产销售中，能否促成交易与经纪人的谈判技巧是非常密切的，在实际的销售中一方面要研究如何与客户进行良好有效的沟通，另一方面要研究如何快速地签订买卖合同。因此本人结合在链家地产的实习经历，通过以下四个方面来提出遇到的问题并给出自己的改进建议。第一部分描述房地产销售和客户谈判过程中必须涉及到一些专业知识和技能；第二部分是通过在链家地产实习过程当中对链家地产实际工作的体验为例，分析当前房地产行业的销售现状；第三部分通过实例来分析谈判中遇到的问题；第四，根据目前市场谈判情况和现有问题，给出合理的参考建议，以促进房地产销售谈判技巧的提高。 关键词：房产；销售；谈判；技巧 DiscussiononNegotiationSkillsinRealEstateSales Abstract In real estate sales, can facilitate transactions and broker negotiation skills are very close, in the actual sales in hand to study how to make good communication with customers, on the other hand to study how to sign the contract of sale. Therefore, I combine the practice experience in the chain of home real estate, through the following four aspects to put forward the problems and give their own suggestions for improvement. The first part describes the real estate sales and customer negotiation process must involve some professional knowledge and skills; the second part is through the chain of home real estate practice process for the chain of home real estate actual work experience for example, analysis of the current situation of the real estate industry sales; through the example analysis of problems encountered in the negotiations the third part; fourth, according to the current market situation and the existing problems of negotiation, give reasonable suggestions, in order to promote real estate sales negotiation skills. Key Words: realestate; sales; negotiation; 目录 TOC \o 1-3 \h \u HYPERLINK \l _Toc480371166 摘要 PAGEREF _Toc480371166 \h 2 HYPERLINK \l _Toc480371167 Abstract PAGEREF _Toc480371167 \h 3 HYPERLINK \l _Toc480371168 引言 PAGEREF _Toc480371168 \h 5 HYPERLINK \l _Toc480371169 一、 房产销售谈判基本专业知识与技巧 PAGEREF _Toc480371169 \h 5 HYPERLINK \l _Toc480371170 （一） 房产销售谈判基本专业知识 PAGEREF _Toc480371170 \h 5 HYPERLINK \l _Toc480371171 （二） 房产销售谈判技巧 PAGEREF _Toc480371171 \h 6 HYPERLINK \l _Toc480371172 二、房产销售发展现状——以北京链家地产为例 PAGEREF _