国立政治大学经济学研究所.PDF

國立政治大學經濟學研究所 碩士論文 台北市連鎖便利商店之空間分析 The Spatial Differences of Convenience Stores in Taipei 指導教授 ：王信實 博士 研究 生：李昕 撰 中華民國 一○三年七月 i Abstract The density of convenience stores in Taiwan has reached the highest ranking in the world, but the firms are still expanding their investment to new convenience stores in the market. However, research which has empirically documented the link between demographic factors and the store density is quite scant. To evaluate the importance of spatial factors in Taiwan’s chain convenience store industry, we estimate a model of demographic feature, competitive relationship, and environmental condition to explain how these variables affect the store density in a defined market. We define circle market with 250 and 300 meters radius by using the Geographic Information System and develop Thiessen polygon market as well. Using a Poisson estimation procedure, we find considerable evidence that firms locate their stores in an attempt to catch the demographic characteristics and to gain competition advantages in the market. Keywords: Chain convenience store, store density, demographic factors, Thiessen polygon, Geographic Information System, Poisson regression i 摘 要 截至 2012 年，台灣的便利商店密度高居全世界之首，但是根據公平交易委 員會的調查，連鎖式便利商店的數量仍逐年攀升，我們認為消費者的特性和空間 差異應為影響便利商店密度分布的關鍵因素。然而，由於資料取得的不易與資料 齊全度的不足，目前台灣地區針對地理空間環境因素與便利商店密度的分析文獻 屈指可數。本文首先利用地理資訊系統劃分以 250 公尺與300 公尺為半徑的圓形 市場和泰森多邊形市場，再建構一波松分配模型試闡明台北市民政資料、便利商 店的競爭資料以及便利商店周圍環境的差異資料對於市場環域內便利商店密度 的影響。本研究歸納出台北市便利商店之空間差異造成其分布的顯著影響，證明 便利商店業者在展店時確實會考慮新店址之地理環境差異。 關鍵字 ：連鎖式便利商店、便利商店密度、民政資料、地理資訊系統、泰森多邊 形、波松分配