基于android平台的邮政营销支撑平台设计与开发-软件工程专业论文.docxVIP

I I 摘要 随着国民经济和社会的快速发展以及邮政改革的深入进行，中国邮政正在逐步深化市场 化经营和公司化管理的目标，与此同时，中国邮政营销管理信息化建设工作在过去的几年中， 也取得了显著进展。但是，伴随着邮政新兴业务的发展，特别是以电子商务为代表的在线业 务的实现，对于邮政传统的营销方式带来了前所未有的冲击。为了立足于营销一线实际需要， 着眼营销信息化建设大局，中国邮政内部迫切需要有一个既能够满足众多新兴业务受理需求， 又能够满足各种业务群体业务即时性要求的平台，所以，发展邮政内部的营销支撑平台是一 个必然的趋势。 中国邮政营销支撑平台的建设，是依托邮政现有网络和系统，应用先进成熟的软件体系 架构、大容量数据存储技术、B/S 和 C/S 开发方式，建立一个全国联网、统一管理、分级应 用的支持决策和营销的管理系统平台。平台是来源于中国邮政内部一线营销的需求，在大力 发展邮政智能终端应用的背景下展开建设的。该系统以定制的基于 Android 平台的平板电脑 为终端设备，针对现有邮政营销工作中的即时性要求，通过即时的通讯技术，将邮政的各项 业务能够随时随地地展现在用户面前，使邮政业务的办理能够满足当前大环境下的移动化、 智能化要求，向客户全面、精确地展示邮政业务产品优势，并且最终成为中国邮政行业对外 展示的优势渠道，为邮政营销工作的现代化、智能化和一体化做出了巨大的贡献。 关键词：邮政营销，邮政 CRM ，即时通讯，大容量数据存储，Android，邮政渠道 II II Abstract With the rapid development of national economy and social as well as postal reform in depth, China Post is the gradual deepening of market operations and corporate management objectives at the same time, China Post marketing management information construction work in the past few years,have also made significant progress. However, along with the postal development of emerging businesses, especially in e-commerce on behalf of online business to achieve the Postal traditional marketing methods has brought unprecedented impact.Based on the actual needs in the marketing line, focus on the overall marketing information construction, China Postal internal urgent need both to meet many emerging business to accept the demand, but also to meet the real-time requirements of various business groups, business platform, so the development of the postal internalmarketing support platform is an inevitable trend. China Post marketing support platform construction, relying on the existing postal network and systems, the application of advanced and sophisticated software architecture, high-capacity data storage technology, B / S and C / S development methods, the establishment of a national network, unified management, grading applications support decision-making and marketing management system platform. The platform is derived from the the Ch