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ABSTRACT
ABSTRACT
With the proliferation of the Internet and the development of technology, the
network has become an important part in daily life and study process for college
students, which not only brings the revolution in ways of university culture propagation,
but also changes the modes of living and thinking among college students. The report at
the 18th CPC National Congress pointed out the need to strengthen and improve the
construction of web content, to utter the main theme online, to enhance the network
management, and to promote the orderly operation on network according to laws and
regulations, thereby enriching the cultural life of the people. In May 2011, the National
Internet Information Office was established with the approval of the State Council; on
February 27, 2014, Office of the Central Leading Group for Cyberspace Affairs was set
up. Xi Jinping pointed out that the censorship on online media is a long-term mission,
we should innovate and improve the online publicity, utilizing the regular pattern of
network propagation, promote the main theme, inspire positive energy, cultivate and
practice the core socialist values, take a good grasp of the Internet with the regard to
time, degree and effect, finally refresh the cyberspace.
Under such circumstance, research on network culture construction has become an
essential part of higher education as well as party building in high education institutions.
According to the requirement to build Marxism learning party, the the party
organization should adapt to changes in the world trend while keep studying, strive to
master the laws and characteristics of cyber cultur
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