青岛啤酒物流系统分析与建议.doc

. 物流系统分析与设计论文 系 别： 国际工商管理系 专 业： 物流采购与供应链管理 班 级： 2班 姓 名： 蓝炜倡 张冬妮 陈梓烘 学 号： 1140407230 1140407220 1140407202 课程名称： 物流系统分析与设计 任课教师： 付秋芳 定稿日期： 2014 年 5 月 25 日 . 啤酒产业物流系统分析与建议 ---以青岛啤酒集团为例 【摘要】：青岛啤酒远销美国、日本、德国、法国、英国、意大利、加拿大、巴西、墨西哥等世界70多个国家和地区。全球啤酒行业权威报告Barth?Report依据产量排名，青岛啤酒为世界第六大啤酒厂商。但对于众多的啤酒企业来说，青岛啤酒随着啤酒市场的逐渐扩大，它的?混乱的物流网络成了它的瓶颈。当时在运输环节上，简直可以用失控来形容。?????? ?? ??可以说，新鲜是啤酒品牌的竞争利器，注重口感的消费者如果碰上了过期酒，品牌忠诚度绝对会大打折扣。而在青啤原产地青岛，由于缺乏严格的管理监控，外地卖不掉的啤酒竟流回了青岛，结果不新鲜的酒充斥市场，使青啤的美誉度急剧下跌，销量自然上不去。所以加快调整集团物流系统调整尤为重要。 【关键字】：销售物流 系统调整 外包租用 The beer industry logistics system analysis and Suggestions -- - in Qingdao beer group 【Abstract】：Qingdao beer are exported to the United States, Japan, Germany, France, Britain, Italy, Canada, Brazil, Mexico and other more than 70 countries and regions of the world. The global beer industry authority Report Barth Report according to the production ranking, Qingdao beer is the worlds sixth-biggest beer manufacturers. But for many beer enterprise, Qingdao beer as the beer market gradually expanded, its chaos logistics network has become the bottleneck of it. When in transportation process, it can be used out of control. Fresh is, as it were, beer brand competition edge tool, pay attention to the consumers if met outdated wine taste, brand loyalty will be discounted. In ale for country of origin of Qingdao, due to the lack of strict management monitoring, outside sell beer flow back to Qingdao, you cant get rid of the stale wine flooding the market, make Qingdaos reputation, tumbling, sales of natural couldnt get on. So to speed up the adjustment group logistics system is particularly important. 【Keyword】：Distribution logistics System adjustment