基于移动终端的视频节目发展策略研究-传播学专业论文.docxVIP

优秀毕业论文 精品参考文献资料 基于移动终端视频节目发展策略研究Research 基于移动终端视频节目发展策略研究 Research on Development Strategy of Video Based On Mobile Terminal Abstract With the rapid development of mobile terminal technology，mobile terminal video instead of IDRS．TV Client and PC client，has become the“number one screen’ of various users．At present,the mobile terminal video program marketing of China is still in initial stage，a variety of program forms，viewing patterns,and content production modes are continually tested by industry and market，at the sanle time， environmental factor such as economy，policy，technology and industry also provides a wide development space for mobile terminal video programs．Wim the popularity of 020 concept and the prosperous development of interact industry，how to find a feasible developmental standard in the current environment and make the mobile terminal video programs to a high level is a crucial problems in its developing process． At present．the mobile terminal marketing structure of China call be divided into two camps by the maternal iS Internet enterprise background or not,and the Internet maternal background alSO including two forms which determines by its business audience targeting and extensibility．Under the influence of its intrinsic property， these three are interpenetrated and separated with each other at the mode of program localization,content production，and product promotion，which iS in favor of exploring the existing market．However．the development modes are still lots of questions such aS there iS not typical mode of traffic monetizing，the lack of content development，the difficult of diversion mode and SO on，those problems are necessarily to SOlve in its future’S developing． The paper takes a typical perspective from mobile terminal video platform， Tecent vedio，and Mango TV，discussing the relationship between maternal background and mobile terminal video programs from product orientation，content production and popularization mode through the methods of