移动互联网时代汽条车品牌的营销策略研究——以雪佛兰为例.docxVIP

研究生优秀毕业论文 AbstratⅥ佬h Abstrat Ⅵ佬h the popularity of digital technology,the rise of mobile Internet, network new med ia proves more innovations in the automobile brand marketing strategy as its unique characters．Chevrolet had changed marketing from traditional product sale to the mobile Intemet—based trade and focus on the whole industrial chain．As the development of 49 technology becomes fast，Chevrolet pushes more forms based on a mobile platform，provides audience other new accesses to information． This paper analys is the mobile Intemet features and characteristics of Chevrolet marketing stra