物流工程毕业论文.doc

毕 业 论 文 学生姓名： 学 号： 5 系 部： 理工系 专业年级： 2007物流工程 题 目： 超市货物分类及货架设置优化 指导教师： 评阅教师： 2011 年 5 摘 要 超级市场是以顾客自选方式经营的大型综合性零售商场。又称自选商场。是许多国家特别是经济发达国家的主要商业零售组织形式。超市主要是靠吸引顾客来市场购买商品获得收益，那么对于顾客的需求的满足就显得尤为重要，我们必须随时检查超市的货物分类及货架的设置优化是否符合顾客的要求，是否让顾客感到舒适，愿意光顾。超市作为自选的大型卖场，商家不可能花费太多的精力对单独的客户进行导购推销，于是商家希望通过某种方式来影响和引导顾客的够买行为，现在最有效和最直接的方法就是超市货物分类及货架设置优化。以消费者的需求及消费行为和习惯为准则，对货物进行分类和对货架进行设置优化，在有限的空间和投资前提下获得最大限度的经济效益。 关键词 超市 货物分类 货架优化 Abstract Super market is customer customize way management of large-scale comprehensive retail stores. Also called customize mall. Many countries, especially in the economy of the countrys main commercial retail developed organization form. Supermarkets are mostly from attract customers to purchase goods market gains, so to meet the demand of customer is particularly important, we must inspect the goods supermarket shelf Settings optimization classification and compliance with customer requirements, whether to make customers feel comfortable, willing to visit. The supermarket giant stores as customize, businessman could not spend too much energy to separate customer marketing, hence business would like to drive through some ways to influence and guide customer buy behavior, now the most effective and direct method is the supermarket goods classification and shelves Settings optimization. To consumer demand and consumption behavior and habits criteria for the classification of goods, setting of shelves and optimization, in the limited space and investment premise the maximum economic benefits. Keywords supermarket goods classification shelves optimization 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc294254475 1 绪论 PAGEREF _Toc294254475 \h 1 HYPERLINK \l _Toc294254476 1．1 中国超级市场的现状发展优势以及趋势 PAGEREF _Toc294254476 \h 1 HYPERLINK \l _Toc294254477 1.1.1中国超级市场的现状 PAGEREF _Toc294254477 \h 1 HYPERLINK \l _Toc294254478 1.1.2中国超级市场的发展优势 PAGE