基于符号学理论的本土化家用电器设计研究-机械设计及理论专业论文.docxVIP

优秀毕业论文 精品参考文献资料 沈阳航空工业学院硕士学位论文Since 沈阳航空工业学院硕士学位论文 Since Chinas reform and opening up，the continuous increase of domestic consumption level and gre晷t potential of household appliances market attract many brands and companies from Europe，America,Japan,Korea,etc．to enjoy the cheap labor and the broad market of China in the form ofjoint venture，single proprietorship，etc．The profit margin of each stage in the household appliances industry chain is grad：Ilally squeezed be删tlse of the price war resulted from increasing competition；therefore，how to build core competitiveness of household appliances enterprise is the problem cannot be neglected by each brand at home and abroad．In addition,household appliances arc the important symbol of family modernization and always play an important role in daily life，SO the rationality of the household appliances design will remarkably affect people’S quality of life．Therefore，how to design the more humanized household appliances becomes an important content of household The domestic enterprises adopt尹ultiple developmental patterns to cope with the issue， especially adopting the development pattem of western industrial design．However,the praotice shows that blindly copying the western design will make the domestic household appliances design face a vicious circle．Only the design under Chinese traditional culture and background can permeate the design idea of household appliances into all levels ofthe market， which plays a significant role to SOlve the cunent development bottleneck of Chinese household appliances design． Through intensively researching the current situation of domestic household appliances design at present and the current situation of the product semasiology applying in the industrial design,we discover that localization of the design style is the inexorable trend of the development of household appliances design and the semasiology research method based 011 symbol extraction and reconstimtion is the efficient path t