曲阜市传统文化符号在旅游纪念品中转化方式研究-设计艺术学专业论文.pdf.docxVIP

万 万方数据 河北科技大学硕士学位论文 11 Abstract Abstract Abstract With the rapid development of China’S economy and the improvement of people’S living standard．tourism has become the first choice in entertainment options for the general public．As the domestic tourist market becomes gradually mature，tourism activities have developed from t11e mass．driven tourism to individual-based tourism．The vigorous development of tourism should meet both sensory and spiritual needs of people． Qufu in Shandong Province is a worldly renowned tourist city．As the birthplace of Confucius．Quill iS rich in both natural and humanistic tourist resources．With tourists in Qufu increasing year by year,tourist souvenirs are in great demand and have a promising market．“Food，housing，transportation，travelling，shopping and entertainment’are the six key elements in the process of tourism．Tourism shopping plays an important role in the tourism industry,and tourist souvenirs are all indispensable part of tourism shopping． However,Qufu is still insufficient in the development of tourist souvenirs．Although local features could be shown in the high-end market，its tourist souvenirs ale of high price． While in the low-end market，its tourist souvenirs have problems such as severe homogenization and lacking local characteristics．These souvenirs，without any design sense，Can be seen anywhere in other domestic scenic spots．Tourist souvenirs are not only a part of the distinctive culture of the tourism destination，but also the important content of tourism shopping activities．How to scientifically and effectively develop Qufu’S tourist souvenirs with local characteristics is of great significance in promoting the tourism development of Qufu． Through the research on Qufu’S tourist market，this paper analyzes the principles in the development of Qufu’S tourist souvenirs from the perspectives of semiotics，and demonstrates these principles through excellent cases of tourist souvenirs．Then，this paper expounds the selectio