BUSINESS-REPORT商务英语写作.docx

BUSINESS REPORT INCREASING THE DEPARTMENT STORE’S PROFITS FOR INCREASING THE DEPARTMENT STORE’S PROFITS Prepared for John Smith General Manager HARRODS department store Prepared by Peter Albert Chief advisor TWCB July 15, 2013 MEMO DATE: 07/15/2013 TO: John Smith FROM: Peter Albert SUBJECT: INCREASING PROFITS Here is the report you requested on Jul.12, 2013 on the department store’s profits. Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply. The solutions to the problem are clear. We need to take some cares in other marketing. Set up some convenience stores, discount stores and speciality stores as competition did. Expand foreign retail chains in some economically potent states like China and Japan. Make transition of service mode to follow the consumer demands. Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me. Executive Summary In the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems. Causes of the fell We have found three causes relating to the fell: Market Positioning is inflexible. The Foreign market didn’t develop well. Service concept was out of date. Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea. Measures to Increase the Profits Set up some convenience stores, discount stores and speciality stores as competition did. Expand foreign retail chains in some economically potent states like China and Japan. Training staff. Make t