McKinsey－俄罗斯奢侈品消费市场计算——不断增长的潜力与消费行为.pdfVIP

MATHEMATICS OF THE LUXURY MARKET IN RUSSIA: GROWTH POTENTIAL AND CONSUMER BEHAVIOR IN PARTNERSHIP WITH MATHEMATICS OF THE LUXURY MARKET IN RUSSIA: GROWTH POTENTIAL AND CONSUMER BEHAVIOR K T A U L E T A , V O G U E R U S S I A ANITA ALEX VITALY GIGOVSKAYA SUKHAREVSKY GORDON PRESIDENT, CONDÉ NAST RUSSIA SENIOR PARTNER, MCKINSEYCOMPANY PARTNER, MCKINSEYCOMPANY Since its flagship magazine Advanced analytics methods, which The research conducted for the VOGUE US launched in 1892, were used to create this report, can purpose of creating this report Condé Nast titles attract hundreds no longer be considered magic or is unique in the context of the of millions of affluent readers even art — the global trend shows Russian luxury market. Not only worldwide. Over time we built us that it is increasingly becoming a does it access incredibly large data a reputation of top authority science, even a skill — which all sets and use advanced analytics in luxury lifestyle. Having launched brands should develop methods to identify patterns in in Russia 20 years ago, our media if they want to succeed in the consumer behavior — it does so provide Russian luxury consumers shifting landscape of modern much more. It utilizes multiple within guidance in latest trends fashion. Required competences are sources of information, cross- in fashion, beauty