基于SWOT视角的美的集团财务战略研究.docVIP

PAGE 基于SWOT视角的美的集团财务战略研究 摘 要 随着经济的发展，企业现如今所面临的财务风险日趋复杂。化解财务风险非常重要的一点是采取有效的措施来规避。如果财务风险不及时控制，非常容易导致财务危机，这将对企业生存和发展造成重大威胁。本文在财务风险的理论基础上进行研究，将美的公司所遇到的风险及控制其解决的问题进行了更好的探索。在探索中总结企业应对财务风险的方法，也希望这方法为美的集团以后的发展提供可借鉴的良策，同时希望对其它有相关需求的企业提供实际性的帮助。 关键词 美的集团 财务风险 控制 Abstract Enterprises are now facing the financial risk with the development of economy and becomes more complicated. Resolving a financial risk is very important to take effective measures to avoid. If the measures and control analysis of the financial risk is not timely, then the financial crisis is very easy to play, this causes a large extent threat the survival and development of enterprises on the. This paper will study the financial risk on the basis of theoretical research for better, the risk control and encountered problems of Beauty Company to better explore, in the exploration needs good way to enterprise practice need to deal with the financial risk, also hope this method as the development road of Midea Group later, may provide reference for this time, also, can be a good way to practice is provided for other enterprises. Key words ：Midea Group financial risk control 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc414206141 1研究的背景和意义 PAGEREF _Toc414206141 \h 1 HYPERLINK \l _Toc414206142 1.1选题背景 PAGEREF _Toc414206142 \h 1 HYPERLINK \l _Toc414206143 1.2研究意义 PAGEREF _Toc414206143 \h 1 HYPERLINK \l _Toc414206144 1.3企业财务风险及其原因分析 PAGEREF _Toc414206144 \h 2 HYPERLINK \l _Toc414206145 2美的集团SWOT分析 PAGEREF _Toc414206145 \h 4 HYPERLINK \l _Toc414206146 2.1美的集团简介 PAGEREF _Toc414206146 \h 4 HYPERLINK \l _Toc414206147 2.2美的集团SWOT分析 PAGEREF _Toc414206147 \h 4 HYPERLINK \l _Toc414206148 3美的集团财务风险状况分析 PAGEREF _Toc414206148 \h 9 HYPERLINK \l _Toc414206149 3.1经营风险 PAGEREF _Toc414206149 \h 9 HYPERLINK \l _Toc414206150 3.2投资风险 PAGEREF _Toc414206150 \h 13 HYPERLINK \l _Toc414206151 3.3财务风险 PAGEREF _Toc414206151 \h 16 HYPERLINK \l _Toc414206152 4规避财务风险的有效措施 PAGEREF _Toc414206152 \h 17 HYPERLINK \l _Toc4