商业银行客户关系管理系统的设计与实现软件工程专业论文.docxVIP

AbstractAbstract Abstract Abstract With continuous expansion of financial market customer role reversal and customer relationship status，banks and need more to quality service，reasonable price， product innovation，advanced channel，for different values of customers provide personalized，differentiated，a full range of financial services，to take continuous business reflects the value change，enhance the bank’S business efficiency and enhance the core competition ability,the commercial banks gradually from the pursuit of’’economies of scale”to”customer benefit”mining，marketing mode from”to account for the center”to”take the customer as the center”． Under the new environment of social development，financial products and constantly enrich，customers are more and more requirements for their products and services，the commercial banks should be ready,to fully understand the needs of customers，to meet the customer’S actual personalized products and services needed to need；banking market competition unceasingly intensifies，the homogenization of products and services，customer segmentation trend gradually obvious，making customer relationship management has become the key of the market competition， enhance the customer as the center ofthe service concept is an inevitable trend． The software engineering ideas as the main line，from requirement analysis， framework design，database design，development environment configuration， detailing the implementation process of the system，put forward the construction scheme of the customer relationship management system of commercial bank． Key words：Commercial Bank；Customer Relationship Management；Extraction Transformation Loading II 万方数据 目录目 目录 目 录 第一章绪论 ．．1 1．1研究背景和意义 ．1 1．2研究现状及存在问题 2 1．3论文主要研究内容 3 1．4论文结构安排 3 第二章系统需求分析 。5 2．1系统概述 ．5 2．2系统功能简述 。5 2．3系统功能需求分析 ．7 2．3．1系统管理 7 2．3．2客户管理 7 2．3．3客户财务信息 8 2．3．4潜在客户管理 9 2．3．5营销管理 9 2．3．6产品管理 。10 2．3．7报表统计 ．．10 2．4本章小结 ．．11 第三章系统总体设计 。12 3．1设计目标与原则 ．．12 3．1．1设计目标 ．．12 3．1．2设计原则 。13 3．2系统总体架构 13 3．3系统数据架构 ．．