商业银行客户关系管理系统的设计与实现软件工程专业论文.docxVIP

AbstractAbstract Abstract Abstract With continuous expansion of financial market customer role reversal and customer relationship status，banks and need more to quality service，reasonable price， product innovation，advanced channel，for different values of customers provide personalized，differentiated，a full range of financial services，to take continuous business reflects the value change，enhance the bank’S business efficiency and enhance the core competition ability,the commercial banks gradually from the pursuit of’’economies of scale”to”customer benefit”mining，marketing mode from”to account fo