江宁公安在线政务微博的传播效能研究新闻与传播专业论文.docxVIP

足。关键词：政务微博 足。 关键词：政务微博 “江宁公安在线” 传播效能 万方数据 RESEARCH RESEARCH oN EFFICIENCY oF CoMMUNICATIoN oF GoVERNMENT MICRo．BLoGGING”JIANGNING PUBLIC SECURITY oNLINE¨ ABSTRACT Nowadays，govemment administration and political communication is interrelated SO as to maximize the govemment’S function with the help of the emerging media represented by micro logging and We chat，thus“ changing the traditional Chinese political structure．So we can say that the rise of the rise of govemment micro—blogging has become a necessity．In a sense，combing government affairs with the internet is more than to build a service—oriented govemment but also an important part in enhancing the comprehensive national strength，thus pushing China to enter an era full of opportunities and challenges．It is in this macro—background that we can view the trend of development of the politics on the internet by analyzing the govemment micro-blogging． This paper takes¨Jiangning Public Security Online¨as an example， which has been丘equently ranking first among all the government micro—blogging in the whole country in recent years．This paper is aimed to analyze systematically its effect d of dissemination SO as to provide an 万方数据 answer answer to the central theme how the government departments can run the government blogging well．The paper is made up of five chapters．The first chapter is the introduction，which in fact is a preparation for the beginning of the body part．In this chapter,the background and the meaning of the research on government micro—blogging are explained， the object and the approach of the research are determined，the research status at home and abroad is analyzed and the ambiguous concepts in the paper are defined．The second chapter introduces the process of the development of the government micro-blogging“Jiangning Public Security Online¨．Chapter III analyzes the effect of dissemination of the++ government micro-blogging“Jiangning Public Security Online¨ according to three indexes of evaluation：