浅析新媒体应用到高等教育的优势中英文对照.doc

// // 浅析新媒体应用到高等教育的优势中英文对照 Shallow of new media is applied to the advantage of higher education in both Chinese and English contrast 　　随着互联网、移动通讯技术的发展，媒体形态不断增多，新媒体已经成为影响人们日常生活的重要力量，新媒体能够为人们提供交流的平台，提供娱乐，提供国内外重大新闻事件报道等，新媒体对现代教育也带来了变革。我们当今所处的时代，大众传媒迅速发展，传媒和教育已经成为越来越深刻地影响人类文明传承的两种重要的途径，二者相辅相成。 Along with the development of the Internet, mobile communication technology, media, new media has become an important force in Peoples Daily life, the new media can provide a communication platform, to provide entertainment, providing major news events at home and abroad, the new media on the modern education also bring about change. We todays age, the rapid development of mass media, media and education has become more and more profoundly influence human civilization inheritance of the two kinds of important ways, the two complement each other. 　　清华大学新闻与传播学院熊澄宇教授认为新媒体是在计算机信息处理技术基础之上出现和影响的媒体形态。①新媒体就其内涵而言，是指20 世纪后期在世界科学技术发生巨大进步的背景下，在社会信息传播领域出现的、建立在数字技术基础上的，能使传播信息大大扩展、传播速度大大加快、传播方式大大丰富的、与传统媒体迥然相异的新型媒体。就其外延而言，新媒体主要依托数字信息技术、互联网科学技术、移动通讯技术等新技术向受众提供信息服务。新媒体的典型代表是互联网。②新媒体是所有人向大众实时交互地传递个性化数字复合信息的传播介质。③上述关于新媒体的论述，探讨了新媒体产生的背景，依托于科学技术，论述了新媒体的特性，定位于媒体形态或者是媒介。笔者认为，新媒体是以先进的科技力量创造生产力的一种外延，是借助于高端科技实现传统的传播形式向新型的传播方式发展的传承，能够满足受众以各种方便快捷的形式获取有用信息的需求，因而谓之新媒体。 Professor of tsinghua university, school of journalism communication Xiong Chengyu think new media is based on computer information processing technology to emerge and influence of media forms. (1) the new media in terms of its connotation, is refers to the late 20th century occurred against the background of great progress of science and technology in the world, appeared in the field of social information communication, based on digital technology, can make the spread of information greatly expanded, the propagation speed greatly accelerate the dissemination way, greatly rich, quite different new media with traditional media. In terms of its extension, new media is mainly relying on science and technology of digital