市场营销毕业论文样文-超王市顾客满意度调查.docVIP

苏果超市顾客满意度现状及提高途径 江苏大学成人教育学院 毕 业 论 文 论文题目： 苏果超市顾客满意度现状 及提高途径 班级学号： 市场营销专业 学生姓名： 指导教师： TIME \@ yyyy年M月d日 2011年10月13日 江苏大学工商管理学院市场营销系毕业论文 苏果超市顾客满意度现状及提高途径 摘要 顾客满意度一直是市场营销学中的一个重要方面，并逐渐发展成为市场营销的焦点和核心问题。在当代，顾客满意度作为超市服务行业中一个重要的指标，己成为超市争夺和占领市场的重要工具。因而提高超市顾客满意度成为我国超市服务行业的当务之急。 本文首先运用了文献收集法，分析了顾客满意度的相关理论知识，了解了顾客满意度领域已取得的研究成果，为本次研究打下了坚实的理论基础。其次采用了问卷调查法，找出苏果超市顾客满意度存在的问题，并且对苏果超市顾客满意度存在的问题提出了有效的解决策略。 面对日益加剧的市场竞争，超市要想立于不败之地的唯一途径就是提高顾客满意度。而提高顾客满意度最重要就是一切以顾客为中心。也只有这样超市才能不断地发展。 关键词 苏果超市；顾客满意度；提高途径 The Current Situation of SuGuo Supermarket Customer Satisfaction and the Approach to Improve It Customer satisfaction has always been an important factors of Maketing, and which is becoming the focus and core issues. In contemporary, as an inmportant indicator of supermarket, customer satisfaction has become an important tool to dominate the market. So it is an urgent priority to increase the customer satisfaction of our supermarket sevice industry. In this paper, firstly, to analyze the theoretical knowledge related to customer satisfaction with the literature collection, and find out the achievement in this field, which lay a solid theoretical foundation. Secondly, with the questionaire, to find out the extant problems of Suguo supermarket customer satisfaction, and put forward an effective strategy to solve it. With an increasing competition in the market, for supermarket, to improve customer satisfation is the only way to remain invincible. And the most important method of increasing customer satisfaction is customer-centric. And only in this way the supermarket keep an continuous development. Key words: Suguo Supermarket; Customer Satisfaction; Improve Approach PAGE I 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc304702344 1 绪论 PAGEREF _Toc304702344 \h 1 HYPERLINK \l _Toc304702345 1.1研究背景 PAGEREF _Toc304702345 \h 1 HYPERLINK \l _Toc304702346 1.2研究目的及意义 PAGEREF _Toc304702346 \h 1 HYPERLINK \l _Toc304702347 1.3 国内外研究现状 PAGEREF _Toc304