从消费者心理角度探析现代服装橱窗设计美术专业论文.docxVIP

From From里’rom thetlle perspective of consumer psycholo n analVSIS OI modern clothing shop window design Fash i Des i gn(Fine Art) Graduate：Shang Hual_111uan Tutor：Zhang Xiaoli Abstract：Windows display of goods in the form of artistic charm，this is a kind of promotion methods in the process of market sales．Consumers’purchasing psychology the merchandising by the window，lighting design，the color configuration，decorations， and the background and the influence of visual elements such as space form，resulting in a deske to consume and purchase behavior．Therefore，from the perspective of consumer psychology，the clothing shop window design has realistic meaning in the article．Consumer demand psychology，is by the consumer culture level，economic status， age，gender，due to factors such as different．How to make the clothing shop window design with modem consumer constantly changing aesthetic psychology and consumer psychology，is the main purpose of this research．n this paper，based Oil the research of the theory and the analysis of the market，to investigate the relationshiP between the clothing shop window design and consumer psychology．Objective analysis of the actual needs of the consumers，summarizes the psychological effect of the analysis on how to make consumers shop window design，to provide more for clothing shop window design， update the theory basis．The window display of commercial space design to provide some reference and guidance． Keywords：Consumer psychology The window design Clothing Psychological needs III 万方数据 目次目 目次 目 次 摘要 ． I ABSTRACT ．． ．． ．． ．．．．．．．． ．．III 目次 1绪论 ．．． ．． ． ．．．． ．．．． 1 1．1研究背景．．．．．． ． ．． ．．．． 1 1．2研究目的 ．2 1．3研究意义 ． 2 1．4研究现状 ． 3 1．5研究的内容与创新之处 ．3 1．5．1研究内容 3 1．5．2创新之处 4 1．6研究方法 ．4 2消费者心理概述 ．5 2．1消费者心理需求的变化 ．5 2．2消费者心理影响因素分析． ．5 2．2．1消费习俗对消费者心理的影响 5 2．2．2消费习惯对消费者心理的影响 6 2．2．3感性消费对消费者心理的影响 7 3现代服装橱窗设计概述 ．8 3．1现代服装橱窗的概念界定． ．8 3．2现代服装橱窗设计要素分析 9 3．3服装橱窗设计的未来发展趋势 13 4服装橱窗设计与消费者心理的关系分析 ．15 4．1消费者心理因素对服装橱窗设计的影响 ．15 4．1．1联想与情感增强服装橱窗设计的视觉吸引力 ．．15 4．1．2服装橱窗设