牛伟坤+浅析社会消费品的新营销方向..doc

浅析社会消费品的新营销方向 郑州大学西亚斯国际学院 本科毕业论文 题 目 浅析社会消费品的新营销方向 指导教师 马强 职称 讲师 学生姓名 __牛伟坤___学号 20101232127 专 业 市场营销 班级 一班 院 （系）____商学院工商管理系________ 完成时间 _________2014/4/16 浅析社会消费品零售的新营销方向 摘 要  HYPERLINK file:///C:/Users/Administrator/Desktop/%E6%96%B0%E5%BB%BA%E6%96%87%E4%BB%B6%E5%A4%B9/full/5398af84c19e455d91e7e664bcbcdb9b.html随着科技的进步，市场经济的繁荣，社会发展日新月异，新的营销方法不断涌现。社会消费品零售领域是国家最关键的领域之一，营销是它发展非常重要的一部分.研究新营销，以帮助企业获得更多有益的借鉴，以适应时代的要求、市场的需要和消费者的需求，从而为市场、社会创造更大的价值具有重要的意义。HYPERLINK file:///C:/Users/Administrator/Desktop/%E6%96%B0%E5%BB%BA%E6%96%87%E4%BB%B6%E5%A4%B9/full/ebf68ea476164a30a4e722e33df01b22.html本文在阅读海量学术文献、查找大量新营销信息以及结合个人深入思考的基础上，提出该领域新的营销方向。本文所探讨的营销包括信息化营销、品牌营销、体验营销、电子商务、大数据营销、社会化媒体营销、定制营销、一站式营销、联合营销、绿色健康营销等，通过对前人提出过营销观点进行系统性的梳理和总结，进而提出关于社会消费品零售的新营销方向研究。 关键词 新营销；营销创新；消费品；零售 The shallows of new marketing direction of retail sales of social consumer goods ABSTRACT With the progress of science and technology, the prosperity of market economy, the society develops rapidly and new marketing methods emerging all the time. Retail sector as one of the most key areas of one country, marketing is a very important part of its development.To do research on new marketing can help enterprises to get more useful reference, help them how to adapt to the request of the ages, the needs of market and the consumers, thus create more value for the market and the society, this research has a vital significance. Based on reading massive amounts of academic literature, browse a large number of new marketing information and combined on the basis of deep thinking, new marketing direction in this field are put forward. Marketing discussed in this paper include Information marketing, Brand marketing, Experience marketing, E-commerce, Big data marketing, Social media marketing, Customized marketing, One-stop marketing, Affiliate marketing, Green health marketi