中铁十四局集团有限公司发展战略研究工商管理专业论文.docxVIP

山东大学硕士学位论文 山东大学硕士学位论文 5．4中铁十四局业务战略规划 56 第6章发展战略实施的保障措施 59 6．1优化企业组织机构 59 6．2全面提升人力资源管理水平 60 6．3完善企业市场营销体系 61 6．4全面提升财务管理水平 63 6．5强化技术创新和科技开发能力 64 6．6加强企业文化建设 65 第7章结论及展望 67 7．1结论 ．67 7．2展望 ．68 参考文献 ．．69 致谢 72 万方数据 山东大学硕士学位论文CoNTENTS 山东大学硕士学位论文 CoNTENTS Absn犹t in Chinese ．．5 Abs仃act in English ．7 Ch印ter 1 Introduction 9 1．1 I沁search backgrouIld and si嘶ficance 9 1．2 R-esearch ideaS and metllods ．1 l 1．3 Research contents ．．12 1．4 hnovation points ．．14 Ch印ter 2 OveraU introduction oftlle ente叩rise deVelopment strategy t11eoD， ．．1 5 2．1 Correlation concepts ofme ente印rise deVelopment s似egy 15 2．2 Correlation nleory ofthe ente叩rise deVelopment s仃ategy 1 8 2．3 Co玎elation theo巧of cons仃uction indus缸y deVelopment s饷tegy in China 20 Ch印ter 3 Ext锄al enViroI蚰ent a11alysis of CMna rail、Ⅳay 1 4mbureau 22 3．1 Macro—envirollInent analysis ．．22 3．2 IIlduStr)，enviromnent aIlalysis 29 3．3 Comprehensive aLssessment ofext锄al enViroment ．34 Chapter 4 mtemal conditions analysis of China railway 14m heau ．．35 4．1 Enterprise Profile ．35 4．2 Enterprise resources conditioIls a11alysis 37 4．3 MaIlagement s仃ucture aIld indusny sector a11aJysis ofthe ente印rise 41 4．4 Comprehellsive aSsessments of iIltemal conditions 43 Chapter 5 Fomulatillg aIld implementmg deVelopment s仃ategies i11 Cllina milway 14th bureau ．．44 5．1 SWOT aIlaJysis ofCllina railway 14m bureau 44 5．2 Development strategies goals of Cllina railway 14恤bureau ．．48 5．3 Overall development s仃ateg)，pro则e of Cmna rail啪y 14m bureau ．．52 3 万方数据 山东大学硕士学位论文5．4 山东大学硕士学位论文 5．4 Business development stl眦egy pro铲amme of C11ina railway 14m bureau 56 Chapter 6 Supporting meaSures ofthe deVelopment s臼．ategy implementing ．．58 6．1 Optimize the org撕zational s仃ucture ．58 6．2 Fully upgrade the leVer ofhulTlan resource mallagement ．．59 6．3 Improve the ente印rise marketing system ．60 6．4 Fully upgrade me leVer offinallcial mallagement ．．62 6．5 111tensi母t