ups市场营销策略对中国快递企业的启示国际商务专业论文.docxVIP

Ab Abstract Since China joined the WTO，、)l，im the rapid development of economy and the rapid growth of export-oriented economy,circulation and e-commerce are becoming increasingly active and prosperous，the demand for express delivery market has become increasingly strong．By the great business opportunities in China express market attract,four major international express giant UPS，Federal Express，DHL，TNT has to enter the Chinese market．At the same time，China’S local courier companies also appeared blowout growth，witll four through one up to the private courier companies came into being，becoming an important part of China’S express delivery market．But behind the rapid development of express industry chaos express market dragons and fishes jumbled together,there are many problems．Such as frequent newspapers courier barbaric sorting，rough handling，the arrival of the goods at the time cannot guarantee，transit cargo damage and breakage cannot be corresponding compensation or compensation cumbersome procedures and otherphenomena emerge in all endless stream。2016 315party ofCCTV exposure of the fast delivery,STO express，the daily express，nearly ten logistics company,in knowing that no package to help air bag company using air brush single way improve the credibility of the user behavior,seriously disrupting the market order．There is still a big gap between the service level of express enterprise and the development of electronic commerce and the demand of consumers． It is based on this background,this paper takes the international express giant UPS company as an example．in-depth analysis of UPS marketing strategy,the secret of the Success of the courier giant anatomy．UPS Express(Parcel Service United)，the predecessor ofthe United States courier company,was founded in 1 907 in Seattle，the companys initial business is mainly for the customer to run errands，delivery of luggage and other items．Today,UPS has been developed as a multinational company,scope of business throughout