我国零业物流发展现状及对策研究.docVIP

2013届学生毕业设计(论文) 我国零售业物流发展现状及对策研究 系 别： 电子商务系 年 级： 2010级 学 号： 201012620055 姓 名： 武兴刚 专 业： 营销与策划 指导教师： 许华艳 二〇一三年四月 摘 要 目前，物流已被提升到企业三大竞争力之一的高度，特别对零售业的大规模发展产生着重大的作用。正是基于我国零售业的比较弱小的发展现状以及物流作为“第三利润源泉”在提高零售业竞争力中的巨大作用，本论文从零售业的物流角度，揭示了零售业物流的内涵，分析了我国零售业的物流现状及存在的主要问题，以及对沃尔玛零售物流的分析对我国零售物流的启示。探讨了我国零售业的物流发展策略，提供了零售业的物流发展策略及其实施措施的一个总体决策模型，以求对我国零售业的物流发展有所启示，进而对我国零售业的发展有所贡献。 连锁经营作为零售业的一次革命，近年来在中国取得了令人瞩目的发展。而连锁经营重要管理业务的物流管理，是连锁经营的基础和重要保证。物流管理是社会生产力发展到一定阶段对物流提出的客观要求。连锁经营离不开物流管理，尤其物流配送是实现连锁经营规模效益的关键因素。目前现代物流观念在我国的发展还不成熟，零售业物流在建设过程中还存在不少问题。本文首先介绍了零售业物流的相关概念及特点。分析了我国零售业物流的现状，在此基础上对零售业物流的发展进行初步的探讨，在配送中心、物流信息化和供应链物流建设方面提出了一些建议。 关键词：零售业 零售业物流 发展现状 管理策略 ABSTRACT At present, logistics has been promoted to one of three big enterprise competitiveness of height, especially for the large scale development of the retail trade has a significant role. Based on the comparison of our countrys retail trade weak development present situation and logistics as \the third profits source\ in improving competitive retail the huge function, this paper from retail logistics Angle, reveals the connotation of retail logistics in China is analyzed, and retail logistics present situation and main existing problems, as well as to the wal-mart retail logistics analysis to our country the enlightenment of retail logistics. The paper probes into the present retail logistics development strategy, provides retail logistics development strategy and the implementation measures of a general decision model of our countrys retail trade, in order to inspire the logistics development, and the development of Chinas retail industry to contribute. Retail chain operation as a revolution, in recent years in China has achieved remarkable development. And chain management important management business logistics management, chain operation is the basis and important guarantee. Logistics management is the social productivity development to a certain stage to put forward the objective requirement of the logistics. Chai