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A A b stra e t T itle : T h e M a rk e tin g S tra te g y S tu d y o f B in z h o u L O n g y a O C u ltu re C o m P a n y · M aj o r: M a s te r o f B u s in e s s A d m in is tra tio n N a m e : X ilo n g X u 5 ig n a tu re : D ire c to r : P ro f. J in g d o n g C h e n 5 ig n a tu re : A b s tra C t A lo n g w ith th e ad v an e e m e ni o f P u b lish e s re fo rm in o ur e o u ntr y， th e P riv at e ly o P e rat e d P ub lish in g in d u stry d e v elo P m eni ， an d th e d o m e stic un iv ersity ，5 e o nt in u a lly in ere a se d e nr o llm e nt ， L o n g y ao c u ltu re e o m P an y ，5 te ac h in g a ssistan ts att e m P te d b o o k b u sin e ss fo r B in z h o u to b rin g th e rar e d e v e lo P m e nt o P P o rtU n ity. B ut th e ini e n se m ar k e t e o m P e titio n ，th e m a rk e t se t a h ig h e r re q u e st to B in z ho u L o n g y ao C u ltu re C o m P a n y . H o w b e tt e r to e a rr y o n th e h ig h sc h o o l te ac h in g a ssistan t b o o k s m a rk e tin g th e e o n stru e tio n ，h o w d o e s th e m o re p e rfe et c h a n n e l m an a g e m e nt ，h o w laun eh th e m ar k e t m ar k e tin g to b e e o m e th e n e w tim e e ffe e tiv e ly to P u b lish th e m a rk et e o m P e titio n th e fo e al P o in t， 15 a lso th e e o re q u e stio n w h ie h B in z h o u L o n g y a o C u ltur e C o m P an y e u rr e nt m u st so lv e . T his art iele tak e B inz hou L ongyao C u lture C om P an y as th e obj eet of study， unifi es the P ro d u e t m ar k e tin g th e o ry an d e nt e rp rise ，5 m a rk e tin g P rac tie e ，th e e o m P a rat iv e e x te m a l an a ly sis h ig h se h o o l te a e h in