国际市场分销策略教材(PPT 46页).pptVIP

Chapter Eight Channels of Distribution 渠道中介Channel Intermediaries 零售商 Retailers 批发商 Merchant Wholesalers 代理商/经纪商 Agents And Brokers Take Title to Goods Take Title to Goods Do NOT Take Title to Goods 4 未取得商品所有权 取得商品所有权 取得商品所有权 中介完成的渠道功能Channel Functions Performed by Intermediaries 联系Contacting / 促销Promotion 谈判 Negotiating 承担风险 Risk Taking 辅助功能FacilitatingFunction 交易功能 TransactionalFunctions 物流功能 Logistical Functions 调研 Researching 融资 Financing 实体分销 Physically distributing 储存 Storing 分类 Sorting 4 物流 Logistics The process of strategically managing the efficient flow and storage of raw