2016LEGO SH Disneyland Store Soft Opening Plan 迪士尼上线计划.pptVIP

Dimesion Layout Dimesion Layout Contingency Plan Event Contents Soft opening Grand opening Pre-warm up event Event Plan Grand Opening Event Days-- Media session Grand Opening Event Days--Public session 7th May 10th May—14th Jun. 16th Jun. 17th—18th Jun. The main idea of soft-opening ceremony consist LEGO DNA, Chinese tradition and western custom. Event Structure Event Structure Lion Dance ?LEGO Bricks Cheering Ribbon Cutting Lion Dance In Chinese tradition, lion is regarded as mascot , the action of eyes dotting means give the energy . Eye Dotting Making Lion Alive Lion ,Tommy and Nijago kai Performance The Management fill the mini-figure with LEGO bricks LEGO Bricks Cheering Drip bricks to create a joyful moment. Ribbon Cutting Three Members of management cut the ribbon, then welcome the guests into store. Then coming the big moment, the LEGO store open. Event Implementation Rundown Date: 10:00 May 7th, 2016(temporary) Venue: LEGO Disneyland Store Time Minutes Action Guests 8:30-9:50 - All of staffs standby 　 10:00 - Event start 　 10:00-10:03 3’ Speech of LEGO? Group global senior management. LEGO? Group global senior management 10:03-10:06 3’ LEGO senior managers dot the eyes of the lion. LEGO? Group global senior management 10:06-10:11 5’ TOM coser and Nijago-kai coser with the ball paly with the lion. 　 10:11-10:15 4’ LEGO senior managers pour bricks into container. LEGO? Group global senior management 10:15-10:18 3’ The managers cut ribbon. LEGO? Group global senior management, and the kids from LEGO Education. 10:18-10:20 2’ The managers and cosers welcome media into store. LEGO? Group global senior management. 10:20-10:40 20’ Media tour in store. LEGO? Group global senior management;The TOM coser and Mickey coser 10:40-11:00 20’ Media interview of LEGO? Group senior management LEGO? Group global senior management;Media; 11:00- - Free experience 　 option2 option1 Traffic Flow－The Guest Flow Reception Signature wall Entrance Guest area Exit Recep