“真假复苏”背后--解析全球消费市场.pdf

下载文档 降价啦

1
0
约3.84万字
约 36页
2019-01-28 发布于山东
举报
版权申诉
保障服务

“真假复苏”背后--解析全球消费市场.pdf

1、本文档共36页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

2010 “真假复苏”背后解析全球消费市场全球经济形势变化呈现出明显的地区性差异；消费者信心指数涨跌的不均也导致了行业热点、消费习惯到媒体平台的变化，经济和社会环境变化的背后又隐含了怎样的机遇和挑战，本文将为您一一解读。张志轶南京科泰◎集团总裁办 2010-5-19 0 目录 1 目录目录 1 摘要 3 第一章消费者信心指数及购买力 4 一、 2010 年全球概况··············································································································4 二、各区域消费趋势分析·······································································································6 1. 亚太地区6 2. 拉美地区 7 3. 中东/ 非洲/ 巴基斯坦8 4. 欧洲地区9 5. 北美地区10 三、本章小结·························································································································10 第二章消费新趋势 12 一、消费者行为习惯变化·····································································································12 二、新消费方向·····················································································································14 三、区域细分·························································································································16 1. 亚太地区16 2. 拉美地区17 3. 中东/ 非洲/ 巴基斯坦17 4. 欧洲地区17 5. 北美地区17 四、行业解析·························································································································18 1. 家装 (Home Furnishings) 18 2. 服装，时尚鞋类和配饰 (Apparel, Fashion Footwear, Accessories) 19 五、渠道及媒体新趋势····························