语文版中职英语（基础模块 下册）Unit 9《Advertisement》ppt课件2.pptVIP

Unit 9 Advertisement SlogansThe easier to remember ,the better. advertisement /d?v?:ta?sm?nt / n广告 advertising /??dv?ta?z??/ n .做广告 Advertiser /??dv?ta?z?(r)/ n .广告商 slogan /?sl??g?n/ n. 标语 space /spe?s/ n.空间 obey /??be?/ v.服从 thirst / θ?:st/ n.口渴 promotion /pr??m???n/ n 宣传，促销 commercial /k??m?:?/ adj.商业的，商务的 fashion show 时装表演 paint / pe?nt/ V.绘画 exhibition /?eks??b??n/ n.展览 everywhere /?evriwe?(r)/ adv.处处 radio /?re?di??/ n.收音机 wherever /we?r?ev?(r)/ conj.无论 Text Appreciation 1 Advertising is an important way of promotion in commercial business. What is an advertisement ? Advertisements are used to send commercial information about some commodies or services to the public . 广告已经成为一种要的商业促销手段（方式）。 那么，什么是广告呢？ 广告就是被用来发送商业信息给大众，这些信息是关于商品或者服务的。 Key Phrases: an important way of are used to send .... to Key Phrases: fashion show to be held put ...on the back of Text Appreciation 2 If a fashion show is to be held on Sunday,and you paint a sign sayingFashion Show coming to the Exhibition Centor on Saturday , that is an advertisement . If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion. 如果一场时装秀要在周六举行，那么你就可以绘画出一个标牌，上面写着：时装秀即将于星期六在会展中心举办。 如果把这样的标牌放在大象的后背上，并且去镇上走一圈，那就意味着你正在做一次广告促销。 Key Words: Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures ,flyers or mails ,showing posters or newspaper ads ,making radio ,TV or the Internet commercials and so on. 广告带给潜在顾客带来商品和服务的信息，它是通过发送小册子，传单或者电子邮件，海报，报纸上的广告，制作无线电台，电视或者网络商业广告等等。 bring ...to...the attention of ...