招贴广告中文字与图形的互化研究[1].docVIP

. PAGE .. . .. .. 题 目 招贴广告中文字与图形的互化研究 摘 要 文字和图形是招贴广告中进行信息传达的重要手段之一。本论文主要研究招贴广告中的两个重要的要素，文字和图形之间的“互化”关系。首先简要介绍了招贴广告的概念及其发展历程，从中不难看出作为基本元素的文字和图形在招贴广告的发展史中起着举足轻重的作用。其次，对文字、图形的定义进行了进一步的阐述，通过深入的分析文字和图形的本质，为文字和图形互化作了有利的铺垫。最后讨论这二者之间的相互辅助、可替代性及由表及里的创意深化。图形和文字如果能够有机的结合和互化，不但加强招贴广告的视觉冲击力，而且全面提升招贴广告的可塑性，更加迅速传达个性化的信息。 关键字: 图形文字化 文字图形化 相互替代 相互辅助 Abstract： Text and graphics, which are the important, means to convey information in poster advertising. This paper mainly studies two significant elements in the poster advertising, the “reciprocal transformation relationship between text and graphics. First, this paper describes the concept of the poster and its history briefly, it is not hard to see the text and graphics which are considered as fundamental elements play a vital role in the history of the poster advertising. Secondly, on the definition of text and graphics, a further elaboration, through in-depth analysis of the nature of the text and graphics, text and graphics mutual beneficial underlay Mino. Finally this paper discusses the mutual assistance, alternative and deepening of creativity. If you combine graphics and text scientifically, you will not only enhance the visual impact of poster advertising, but also promote the plasticity of the poster and deliver personalized information more rapidly. Key words：Graphic text-based Graphical text Mutual replacement Mutual assistance .. 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc263353092 前言 PAGEREF _Toc263353092 \h 2 HYPERLINK \l _Toc263353093 1．招贴广告中的文字与图形 PAGEREF _Toc263353093 \h 2 HYPERLINK \l _Toc263353094 1.1招贴广告的文字 PAGEREF _Toc263353094 \h 2 HYPERLINK \l _Toc263353095 1.2 招贴广告中的图形 PAGEREF _Toc263353095 \h 3 HYPERLINK \l _Toc263353096 1.3 招贴广告中的图形与文字的关系 PAGEREF _Toc263353096 \h 3 HYPERLINK \l _Toc263353097 2．招贴广告中的文字与图形的互化 PAGEREF _Toc263353097 \h 4 HYPERLINK \l _Toc263353098 2.1文字与图形的相互辅助 PAGEREF _Toc263353098 \h 4 HYPERLINK \l _Toc263353099 2.2文字与图形的相互替代 PAGEREF _Toc263353099 \h 5 HYPERL