我国民族汽车工业发展路径分析.docxVIP

我国民族汽车工业发展路径分析 　　摘要：XX年民族汽车品牌实现了销量上和知名度上的双丰收，本文意在解读我国民族汽车品牌的经营之道，分析民族汽车品牌崛起中仍面临的诸多问题并探索解决方法，以期为我国民族汽车工业的发展提供一些有益的参考。　　Abstract： A double harvest of the sales and reputation has been realized for Chinese the national automobile brand in XX. The purpose of this paper is to explore the road of the industry management of Chinese national automobile brand， and to analyse the problems during its growth process， at the same time， to give some advice on how to solve these problems， with a hope to provide the beneficial reference for its development.　　关键词：汽车工业；发展路径；品牌战略；产销量　　Key words： automobile i