当代大学消费观分析.docVIP

当代大学生消费观分析 中文摘要：艰苦朴素、勤俭节约是我国传统美德中的消费价值观的主要特征，其关键在于珍惜劳动创造的财富。当代大学生本应适度消费，在保证自身生理需要的基础上，在不超出家庭的经济承受能力的前提下进行消费。但随着我国经济的飞跃发展、社会的进步和人民群众物质文化生活水平的不断提高，消费呈现出多元化趋势。大学生作为一个特殊的消费群体，其消费观念和消费行为已经发生了翻天覆地的变化，他们的消费在社会大背景下日益奢侈化和个性化。大学生作为我国经济社会中一个庞大而特殊的消费群体，并在不久的将来要进入社会，成为完全意义上的生产者和消费者，其消费观的消费行为不仅对当前而且对未来经济社会的发展都有很大影响。本文分析消费社会背景下我国当代大学生的消费现状误区及影响我国大学生消费观误区的因素，并从大学生自我定位、消费文化和大众媒体三个方面探求引导我国大学生树立正确消费观的路径。 关键词： 大学生 消费观 影响 建议 Abstract: Hard work and plain living, is a traditional Chinese virtue of frugality in consumption values of the main character, the key lies in the value of labor to create wealth. Contemporary university students should moderate consumption, to ensure that its natural physiological basis, in does not extend beyond the family economy bearing capacity under the premise of consumption. But along with our country s rapid economic development, social progress and peoples material and cultural life level unceasing enhancement, a diversified consumer trends. College students as a special consumer groups, their consumption concept and consumption behavior has changed turn the world upside down changes, their consumption in a society increasingly lavish and individuation. As in society of our country economy is a huge and special consumer groups, and in the near future to enter the society, in the full sense of the producers and the consumers, the consumption concept consumption behavior not only on the current and the future economic and social development has great influence. Therefore, this paper tries to analyze the consumer society in China under the background of contemporary college students consumption status error and affect Chinese college students consumption concept error factors, and from the university students self positioning, consumer culture and mass media, the three areas to explore guide our students to establish the correct consumption concept path. Key words: Consumerism 前言 随着改革开放的进一步深化，我国的经济实力、综合国力不断增强，人民的生活水平不断提高，消费问题就显得越来越重要。伴随着高校的不断扩招，大学生人数大幅度增加，