我国快递业的发展途径.docxVIP

摘 要 在世界范围内公认快递行业的四大巨头，他们占据全世界70％以上的国际快递市场份额。他们的诞生，发展和竞争战略，极大的反映了快递行业的主流特征。所以，研究世界四大快递巨头，将有利于我们了解快递行业的竞争战略和企业发展。中国加入WTO后，国内市场更为开放，我国快递业出现了外资巨头、国资、私营三足鼎立相互竞争的市场状况。对于中国，如何营造一个适合快递企业发展的良好竞争环境；对于中国私营快递企业，如何制定有效策略，谋求长足发展，形成联通国内外的可以在世界范围内竞争的强大竞争实体。从国际快递发展经验出发，本文着重分析国际著名快递的发展带给我们的启示，并结合我国的基本国情，并提出中国私营快递企业做大做强的措施。 关键词：国际快递，私营快递，做大做强 Abstract Recognized worldwide express delivery industrys four giants occupy more than 70% of the world market share of the international express delivery. Their generation, evolution and competitive strategy, reflecting the great features of the courier market mainstream. Their rise, global competition and the evolution of China highlighted the era courier industry requirements and impact. Therefore, the study four giant express our understanding of competitive strategy and corporate development is the best scenario. Since Chinas accession to the WTO, Chinas express delivery industry had foreign giants, state-owned, private-competing market conditions. For the Chinese express delivery companies how to develop effective strategies to seek long-term development, the formation of China Unicom and abroad can compete in the world strong competition within the entity. From the right courier company and courier industry research, the paper provides a general reference for Chinese enterprises experience. Key words: International express, Private courier, Bigger and stronger 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc359308901 目 录 PAGEREF _Toc359308901 \h i HYPERLINK \l _Toc359308902 前 言 PAGEREF _Toc359308902 \h 1 HYPERLINK \l _Toc359308903 1快递行业研究背景和现实意义 PAGEREF _Toc359308903 \h 2 HYPERLINK \l _Toc359308904 1.1 研究背景和现实意义 PAGEREF _Toc359308904 \h 2 HYPERLINK \l _Toc359308905 1.2快递的概念与产品类型 PAGEREF _Toc359308905 \h 2 HYPERLINK \l _Toc359308906 1.2.1快递概念 PAGEREF _Toc359308906 \h 2 HYPERLINK \l _Toc359308907 1.2.2 快递产品类型 PAGEREF _Toc359308907 \h 2 HYPERLINK \l _Toc359308908 1.3快递业的特点与作用 PAGEREF _Toc359308908 \h 3 HYPERLINK \l _Toc359308909 1.3