GfK-Bringing-the-Outside-In--How-to-Harness-Innovations英文电子资料.pdfVIP

BRINGING THE OUTSIDE IN How to harness innovations from the wider world and exploit their potential Bringing the outside in New ideas emerging in one product or service category can influence and affect what’s possible in other categories. This presents exciting and challenging opportunities for innovators. Your consumers may be aware of impactful new ideas before you are, so it’s imperative to keep abreast of developments across the broader marketplace to anticipate their changing expectations. The secret to success lies in monitoring and sifting through the wealth of new ideas for relevance and leveraging those that are already gaining traction with your consumers. To identify the new ideas emerging in the broader