苹果公司品牌介绍英文.pptVIP

Apple Three Apples changed the world. The first one seduced Eve. The second one awakened Newton. The third one was in the hands of Steve Jobs. Company Introduction Company name: Apple Inc. (now) Apple Computer Inc. (until 2007.1.9) Company type: Public limited company Date established: April 1,1976 Employees: 60,400 employees 2,900 full-time temporary employees headquarters Apple Inc.s world corporate headquarters are located in California. This Apple campus has six buildings and was built in 1993 . History 1976–1980: The early years Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit. In 1980, Apple went public. History 1981–1985: Lisa and Macintosh in 1982 Steve Jobs was pushed from the Lisa team due to infighting. In 1984, Apple next launched the Macintosh. Jobs resigned from Apple and founded NeXT Inc. in 1985. History 1986–1993: Rise and fall The success of the PowerBook and other products brought increasing revenue. Apple introduced the Centris line,the result was disastrous as consumers did not understand the difference between models. History 1994–1997: Attempts at reinvention In 1994, Apple allied with IBM and Motorola.The goal was to create a new computing platform, which would use their hardware coupled with Apples software. In 1996,Apple brought Steve Jobs back as an advisor. History 1998–2005: Return to profitability In 1998, Apple introduced a new all-in-one computer reminiscent: the iMac. Through this period, Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software. History 2005–2007: The Intel transition On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intels Core Duo CPU. Apples success during this period was evident in its stock price. History 2007–2011: iPhone,