杭州市形象构成因子及其与游客满意度 推荐度 回游度之间关系的研究——基于国内游客的视角-旅游管理专业论文.docxVIP

浙江大学硕士学位论文 浙江大学硕士学位论文 杭州市形象构成因子及其与游客满意废、推荐度、 回游度之间关系的研究——基于国内游客的视角 Abstract Destination image has become one of the most prevalent topics in the tourism literature in the past three decades because it affects tourist subjective perception and behavioral intention．Inspite of broad agreement among scholars regarding the influence of destination image on tourist satisfaction and behavioral intention，little empirical research has been conducted on the level ofcomponents ofdestination image and their direct influence on tourist satisfaction，recommendation and revisit