财务管理-社团的财政讲义2英文版.pptVIP

Risk /Return Return = r = Discount rate = Cost of Capital (COC) Risk /Return Return = r = Discount rate = Cost of Capital (COC) r is determined by risk Risk /Return Return = r = Discount rate = Cost of Capital (COC) r is determined by risk Two Extremes Treasury Notes are risk free = Retrun is low Risk /Return Return = r = Discount rate = Cost of Capital (COC) r is determined by risk Two Extremes Treasury Notes are risk free = Retrun is low Junk Bonds are high risk = Return is high Risk Variance Standard Deviation yard sticks that measure risk Return is measured Risk Vari