论户外广告创意与城市空间的融合.pdf

论户外广告创意与城市空间的融合 摘 要 户外广告正在以惊人的速度发展着，它为城市商业圈发展做出的贡献不容小 觑。本文研究的意义在于，户外广告还在发展阶段，有巨大的发展潜力和远大的 发展前景，在此特殊时期，需要更多的政策扶持和理论引导。本文通过文献研究 法、案例分析法、对比分析法、探索性研究法、经验总结法等主要方法展开了对 户外广告在城市空间中融合的创意体现的浅析，并在分析其存在的问题后，得出 了其良性发展结论——在一定方向的指引下，户外广告创意在城市空间中必然能 够得以更为完善的发展，也必然在带动企事业经济发展的同时，铸造出一道亮丽 的城市风景线。此外，正文的最后还有些笔者浅显的设想。 关键词：城市空间；户外广告；创意；融合 I On The Blending Of Outdoor Advertising And City Space Abstract Outdoor advertising is developing at a breathtaking pace. The contribution for the development of urban commercial circle cannot be overlooked.The purpose of this research is still in development stage, outdoor advertising, has huge development potential and broad development prospects, in this special period, the need for more policy support and theoretical guidance. In this paper, through the literature research method, case study method, comparative analysis, exploratory research, summarize the experience law main methods such as carried out on the outdoor advertising in the city space in the fusion of creative expression analysis, and the analysis of its advantages and existing problems and development direction, a conclusion -- outdoor advertising in the city space to be more perfect development, inevitable also driven in enterprise economic development at the same time, casting a beautiful city scenery line. In addition, the text also some simple ideas author. Key Words: city space; outdoor advertising; originality; fusion II 目 录 中文摘要 …………………………………………………………… （Ⅰ） 英文摘要 …………………………………………………………… （Ⅱ） 1 绪 论 …………………………………………………………… （1） 1.1 论题的研究背景 ………………………………………………………… （1） 1.2 国内外研究现状 ……