高级商务英语阅读Chapter8.pptVIP

Notes to the Text By the following year Steve’s regime had kicked into gear. kick into gear: 原意是“挂档”，这里指乔布斯的管理体系开始运转。 Notes to the Text By repairing Apple’s balance sheet, he prepared the company for big investments to come, a shrewd business move if ever there was one. 乔布斯改善了苹果公司的资产状况（资产负债表），为公司未来进行大规模投资做好准备，这是一个并不多见的，精明的商业举动。 Question 5 What was the first important success of Steve’s team? It created the first Macintosh (iMac), a breakthrough all-in-one computer and monitor. With drastic cost cutting and lucrative sales, it greatly improved the Apple’s balance sheet and financially got Apple well prepared for big investments and business leap. Notes to the Text Jobs laid the foundation for Apple’s leap from stable to stratospheric when things looked darkest. stratosphere n. 大气层中的平流层，平流层位于离地表10公里至50公里的高度，这里用来比喻苹果公司的飞跃发展。 When things looked darkest:这里指苹果公司身处困境的时期。 在一切都还处于最黑暗的时候，乔布斯就为苹果公司从平稳过渡走向飞跃式发展奠定了基础。 Notes to the Text In a recent interview Ellison said Jobs didn’t like the idea of being “second-guessed” if it looked as if he’d returned simply to make money. “He explained to me that with the moral high ground, he thought he could make decisions more easily and more gracefully,” says Ellison. second-guess vt. to criticize sb after a decision has been made; to criticize sth after it has happened. moral high ground: 源自于固定短语take (claim)the moral high ground, 意思就是“声称自己的论点在道义上占优势”。 在最近的一次访谈中，埃利森谈到，乔布斯不喜欢被人事后批评，好像他回到苹果公司仅仅为了赚钱。埃利森说：“他向我解释说，在道义上处于有利地位，他可以更轻松、更得体地做出决策。” Question 6 Why did Steve object to Ellison buy out Apple in 1997? Because he didn’t like people to second-guess the intention of his return (as making money) and wanted to take high moral ground so that he could make easy and graceful decisions. Notes to the Text For those paying attention after Jobs’ return, the CEO was telegraphing Apple’s trajectory. telegraph v. to make it clear to people what you are going to do, often without intending to. trajectory n. 原意是（射体在空中的）轨迹、弹道、轨道，这里指苹果公司的发展轨迹或