宝马X1试驾方案.pptxVIP

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即悦之旅;;;We are the EventPlus;E (Event)+ (Plus) + Quality 更优品质 在竞争激烈的市场环境中,发挥团队的专业优势,以更优的品质和完善的服务质量取胜 Offering superior services with professionalism solid teamwork. + Value 更多附加价值 提升现有的竞争优势,通过为客户提供优质活动营销及管理的同时,提供更多附加价值 Providing with more added value through high-quality marketing management. + Services 更多前瞻性服务 深入了解客户需求,为客户定制更多具有针对性、前瞻性的优质服务 Satisfying clients with customized services aiming at targeted goals. ;Strategy Provider ;EP车品活动整合性运营体系 Integrated Management System ;;EP车品项目运营管理成功案例 Previous Cases -车品整合性策略运营管略 Integrated strategy;; With 2 years’ preparation, EventPlus accomplished the most successful collaborative promotion strategy for one of the Shanghai Expo enterprises booths in terms of management execution, which involved all-round means of ads, PR, event and new media. Under a solid marketing of collaboration with online media including mini-site building, live broadcast and etc., The SAIC-GM auto booth enjoyed anhits within the 1st month of opening, the 1st on the QQ chart of enterprises booths, 1.3 million official site registered members and an over-0.1 billion viewership. Over one hundred of BTL events planning execution with more than one million participants. Up till Sep. 2010, almost 2000 media guests had been invited to participate, achieving a coverage worth RMB 21,557,550.00. ;A media day, attended by 237 reporters and guests, was held by SAIC-GM Auto Booth on April 11th 2010, 19 days ahead of the opening of Shanghai Expo, where the negative discharge concept automobile “The Leaf” was first displayed in public along with an EN-V car.;As the marketing agency for SAIC-GM 2010 Expo equities, EventPlus planned and established a s series of Expo-themed events on the 1000th, 800th,600th and 500th countdown days, being well received by clients and Shanghai World Expo Coordination Board. ;EP车品项目运营管理成功案例 Previous Cases -年度性车品服务 Annual event (发布会launch promotion,试乘试驾test drive,巡展及其它品牌性活动tour and other related events);上海汽车 @ 北京

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