南京大学mba国际市场营销资料.pptVIP

Global Marketing Spring 2003 Some Abouts About me About this course About the project About the examination About grading Text Structure Introduction to global marketing The global marketing environment Global market opportunities Global marketing strategy Global marketing program Global marketing management List of Questions What is global marketing? Do we have to go global? Why? Where shall we go? What shall we know before plunging ourselves into the storming sea? How can we survive and thrive in a foreign market? Global Marketing-- Introduction What is Global Marketing? What is marketi