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创业策划书之悠然小屋校园推广方案
“Carefree cabin”
——悠然小居校园推广方案
学校：闽江学院
系部：海峡学院
专业：11级电子商务
团队：e路畅想
团队队长：魏炜
团队成员：詹文娟、邱凌云、余婕、陈哲睿
目 录
一．团队介绍······················································4
（1）关于“e路畅想”··············································4
（2）成员分工·····················································4
二．选题经过······················································4
（1）项目背景·····················································4
（2）需求分析·····················································5
三．市场分析······················································6
（1）总体市场·····················································6
（2）细分市场·····················································6
（3）竞争对手分析·················································7
（4）SWOT分析····················································8
四．产品与服务····················································9
（1）关于产品·····················································9
（2）产品总类·····················································10
（3）服务·························································10
（4）顾客关系·····················································11
（5）销售流程图···················································12
五．项目运营······················································12
（1）基本运营·····················································12
(2) 经营策略·····················································13
（3）方案推广·····················································14
（4）我们的网站——carefree cabin·································17
（5）我们的微博——悠然小居时代···································17
（6）盈利模式·····················································17
六．财务··························································18
（1）前期准备预算·················································18
（2）运营中财务预算···············································23
（3）后期预算·····················································24
（4）预计现金流量表···············································24
(5)盈利能力分析 ················································ 25
七．客服与服务流程·····················
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