基于感知价值的大学生网络团购意愿影响因素研究-企业管理专业论文.docxVIP

Abstract Internet becomes an important factor of Chinas economic and social development. The finding of CNNIC witnessed the growth of Internet. According to the latest released data from enquiry agencies, the turnover of group-buying platforms reached to 3.69 billion Yuan in august, rising 22.02% compared with the data in July of this year, and rising 74.97% percent compared with last year’s august. As a special group, college students are not only have a higher level of knowledge but also have a high quality. They accept new things easily, and have some money to purchase. China Internet Data