基于改进BP神经网络的客户分类模型研究-管理科学与工程专业论文.docxVIP

武汉理工大学硕士学位论文 武汉理工大学硕士学位论文 Abstract With the development of economy and the progress of society,more and more enterprises have recognized the model of production that the sale was decided by output no longer meet the requirements of the times．Most of them pay more attention to the market and client instead of production．Managers of enterprise have been aware of the importance that maintaining good customer relations for improving the competitiveness． How to improve customer satisfaction and loyalty,attract and retain customers and continue to develop new clients to expand market share these pr