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Citation: 1972 Wis. L. Rev. 1025 1972
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WHAT PRICE PRICE DISCLOSURE?
THE TREND TO CONSUMER PROTECTION
IN LIFE INSURANCE
SPENCER L. KIMBALL*
MARK S. RAPAPORT**
Meaningful price disclosure at the point of sale in life insurance
would help to implement one major objective of insurance regula-
tion, protection of consumers against unreasonably high prices.
The recent solution of certain technical problems has made such
disclosure possible. One question still facing disclosure advocates,
albeit a difficult one, is ascertainment of the specific technique of
price disclosure that should be adopted.
This study appears now because the Wisconsin Insurance De-
partment has recently promulgated the first price disclosure re-
quirement in the country which is applicable to the initial sale of
life insurance. 2 Moreover, a National Association of Insurance
Commissioners Task Force headed by Wisconsins insurance com-
missioner is presently working on the problem. Discussion of the
subject from a regulatory point of view therefore seems timely,
and may aid in the further development
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