建材家居产品电子商务运营方式研究——以QJ网为例-工商管理专业论文.docxVIP

I I 建材家居产品电子商务运营方式研究 中文摘要 建材家居产品电子商务运营式研究 ——以 QJ 网为例 中文摘要 电子商务是二十一世纪商业发展的主流。而建材家居产品由于其特殊性，电商运 营发展滞后于其它标准产品。本文选取 QJ 网为例，对建材家居产品的电商化运营发 展现状进行分析。文章首先结合以往研究，对网络团购进行理论分析与特点归纳，回 顾其发展过程，并分析了团购网站竞争力的影响因素。之后，文章对 QJ 网的现状进 行了详细的介绍。文章分析了 QJ 网的用户构成、不同主体对网站系统功能的要求及 QJ 网在行业内的优势所在的同时也提出了 QJ 网运营中遇到的一些问题。在提出这些 问题之后，针对性的给出了解决方案。最后，以 QJ 网苏州站为例，在解决了这些问 题之后的效果也给出了数据分析。 关键词： 电子商务；020；建材家居；运营；QJ 网；团购网站 作 者：马远骏 指导老师：孙 耀 II II 英文摘要 建材家居产品电子商务运营方式研究 A Study on E-Business Model of Home Furnishing Products ——An Example of QJ Net Abstract E-commerce is a mainstream of commercial development in the twenty-first century. As the particularity of non-standard customized products, its E-commerce development lags on other standard products. In this study, we analysed the status of E-commerce development of non-standard customized products, in the angle of 020. In the study, firstly we summarized the concept and characteristics of online group shopping on the basis of former studies, reviewed its develop process, and concluded the influencing factors of the competitive force of group-buying websites. Secondly, we gave a detailed introduction on the status of J. This paper analyze the advantage of J users, different subject on the website functional requirements of the system and the J in the industry are also put forward some problems encountered in the operation of . After these questions, proposes the solution. Finally, the J of Suzhou Station as an example, after solving these problems result also gives data analysis. Key Words: Electronic commerce; 020; Home Furnishing; operation; ;group purchase website Written by Ma Yuanjun Supervised by Sun Yao 目 录 HYPERLINK \l _bookmark0 一、序 言1 HYPERLINK \l _bookmark1 1.1 研究背景 1 HYPERLINK \l _bookmark2 1.2 研究意义 2 HYPERLINK \l _bookmark3 1.3 研究内容 3 HYPERLINK \l _bookmark4 二、网络团购相关理论分析4 HYPERLINK \l _bookmark5 2.1 网络团购的概念与特点 4 HYPERLINK \l _bookmark6 2.2 团购网站的类别与作用 6 HYPERLINK \l _bookmark7 2.3 网络团购的发展过程 9 HYPERLINK