2015年网民社交媒体习惯调查报告.pdf

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2019-02-18 发布于山东
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2015年网民社交媒体习惯调查报告.pdf

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ABOUT THE SOCIAL HABIT 2014 The Social Habit 2014 is derived from The Inﬁnite Dial, a large-scale research survey of consumer behavior by Edison Research and Triton Digital. The Inﬁnite Dial 2014 is the 22nd in this long-running research series, and the ninth in which Edison has tracked social media usage and behaviors. METHODOLOGY A total of 2,023 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews. Facebook, Twitter Lead in Awareness % Age 12+ Aware of… Facebook 93 Twitter 92 MySpace 77 Instagram 71 Google+ 56 Snapchat 53 Pinterest 50 LinkedIn 46 Tumblr 41 Vine 36 © 2014 Edison Research and Triton Digital Instagram Now Tied For Second in Usage % Age 12+ Using Each Social Networking Site/Service Have personal profile on Facebook