江西培训业战略联盟研究-工商管理专业论文.docxVIP

摘要摘要 摘要 摘要 战略联盟是企业合作的最新趋势。二十世纪九十年代以来，企业面临的是 一个复杂多变、竞争激烈的市场环境，越来越多的企业开始认识到，单凭企业 自身的力量很难在这激烈的市场环境中求得生存和发展。企业间结成利益共享、 风险共担的战略联盟成为学术界和企业界共同关注的焦点，它作为企业的一种 合作战略，已逐渐成为新经济时代企业竞争模式的主流。 目前江西培训业面临着巨大机遇和挑战，怎样才能把握住这个机会和挑战 是当前所有江西培训机构所应面对的最重要问题之一。本文在对江西培训业做 了深入调查研究的基础上，分析了江西培训业的现状以及江西培训机构实施战 略联盟的必要性和可行性，进而提出了江西培训业实施战略联盟发展的可选模 式和相关的建议，以期为江西培训业发展提供有利的决策支持。 关键词：江西，培训业，战略联盟 II AbstractABSTRACT Abstract ABSTRACT The strategic alliance is latest trend of the business enterprise．From the 1 990s， enterprises have faced a more complicated and competitive market environment． More and more enterprises come to recognize that only relying on the company itself, it is SO hard to survive in the fierce environment．So the strategic alliance is becoming the focus and trendency of the academic and the enterprise circles． The strategic alliance of the Jiangxi province，training industry has a great important realistic meaning．From now on，the training enterprises ale facing great challenge．How to grasp this challenge becomes the most important point for the enterprises．Based on this starting point，the paper make recommendations on the the strategic alliance of the Jiangxi province，training industry with a view to Jiangxi training with the help of decision support． There ale some possible innovations in this paper： The first：studied a foundation theory of strategic alliance systematically．This text give US a clear define and content of the strategic alliance，studied a foundation of strategic alliance theories thoroughly completely,resolved the two problems of ‘‘what’’and‘‘why’’of the strategic alliance． The second：studied the development present condition of the training industry in Jiangxi province．And set up some models of the strategic alliance of the training industry enterprises in Jiangxi province，and give some advice to the government and business． Key words：Jiangxi，Training Industry，Strategic AIliance III 学位论文独创性声明学位论文独创性声明 学位论文独创性声明 学位论文独创性声明 本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的 研究成果。据我所知，除了文中特Y,J